Skydiving, BMX-riding, car drifting, setting shit on fire, and now, sweating? Red Bull has been notorious for sponsoring all-around badass events. As of recently, Austin’s underground hip-hop and DJ dance party, Hot-Hot, has been added to the list.
It’s easy for people to assume that great musical successes have always been hustling in the music industry but in fact there are hundreds of musicians who never knew what their careers would later come to. Iconic musicians like Debbie Harry of Blondie and Sheryl Crow didn’t make it until later in the game when they met international success in their 30’s. Hundreds of people share those stories and have one way or another found themselves in music.
SXSW is my favorite unofficial holiday every year. There’s nothing better than waiting for the SX schedule to drop like a child waiting for Santa to come down the chimney with mad gifts during Christmas. While there was talk of a SX scale-down, it was hard to notice when my calendar was blotched with calendar invites to official and unofficial shows and sessions for every half-hour block for ten days straight. My Christmas finally arrived. Here are my SXSW journal passages and records of some of the “gifts” that I got this year at SXSW 2017.
As SXSW continues to expand every year, bringing in some of the best bands from around the world, it also brings to Austin some of the best music showcases. This year, SXSW runs from March 10th through March 19th, with hundreds of shows all over Austin. Streets and venues will be jam-packed with thousands of people from all over the world who are looking for the best of the best in music – and SXSW is where they will find them.
We all are surrounded by the noise of the earth. Whether that noise is the sound of horns stuck in traffic, the lightning speed and sirens of a train, or just people around us, sometimes […]
Are you excited for South by Southwest?? Are you overwhelmed with the music choices?? Are you frustrated choosing which shows to go to?? Is this sounding a little bit like an infomercial???? If you answered yes […]
Austin is revered worldwide for it’s constant support and celebration of the art of music. Festivals like ACL, Euphoria and SXSW are the most obvious testament to the cities infatuation with live music and creation as a movement. Fortunately, these high profile music and arts festivals are only the tip of the iceberg in the city of weird. The more “established” collectives and aesthetic trailblazers, who reign at the top of the visionary hierarchy, possess an influence that kindly trickles down into the spirits of the millennial generation. With a firm understanding of the future and a dream of a brighter tomorrow, Austin’s Gen Y is manifesting innovation, inspiration and intellectuality into an artistic revolution. Despite battling a seemingly never ending “quarter life crisis,” Austin’s initiative youth is witnessing a major spike in success and recognition. This past Sunday (Dec. 4) at Scratchhouse, five young, local, creative collectives collaborated in efforts to shine a light on over 40 undiscovered musicians in the presence of already-established artists. The unification of Brodies Fault, New Waves, Weird City Entertainment, On Vinyl Music and Ben “McNasty” Buck resulted in an eclectic, groovy, 1 p.m. to 1 a.m. get down–One2One Fest.
Local math-oriented art-rockers Roar Shack are beginning on their third tour of the southwest to promote new material for their upcoming album expected to be released in the spring of 2017.
SXSW is a local music event that yields global attention and more importantly, global talent. Many of these musicians are what society dogmatically refers to as, “millennials,” 20-something rebels that are about to take over American capitalism and serve as successors to millions of jobs, including creative and artistic careers.