With all the music streaming platforms readily available at our fingertips, it’s hard to imagine why actually buying music is still an option. Many people may ask, “what is the incentive to buy each song individually when you can pay a flat monthly rate to stream thousands of full albums right on your device?” and they certainly have a point. Plus, not only does this model save consumers money, it makes money for labels.
With the scorching Texas summer coming, everyone has “swimsuit season” fresh in their mind. Long summer days in Texas means minimum clothing and maximum fun by the water, which means it’s time to hit the gym […]
Consumer data is arguably the most important marketing tool for everyone in the music industry–whether you are a label, publisher, promoter or the artist them self, you need to know consumer trends to efficiently get your music to the public. Over the years, the music industry has completely revolutionized the way they collect consumer data, and with technology usage among consumers at its peak, this is a particularly interesting time for its development.
In the music industry, YouTube has notoriously been known as a harsh competitor of music distribution companies, and the artists themselves. It is an accepted belief that this free video streaming platform has reduced album sales and given people less of an incentive to actually purchase music. People have painted Youtube as a greedy middleman that takes content it had no part in generating and making money by distributing it. We are quick to form this one-sided opinion about the user-generated video platform, but if we take a step back, we may see that YouTube can be a surprisingly beneficial resource for artists and distributing companies if marketing is used efficiently.
A good playlist is essential to any productive work or study day. Sometimes it seems like the music is the only thing motivating you to keep going and work harder until you finish. It sounds […]
It’s no secret that social media plays an important (perhaps the most important) role in modern day music discovery on the internet. Nowadays, it seems a song’s success isn’t measured by how many people simply listen to the track, but by how much traction it gets on social media. When a song makes its way to a number of humorous Instagram videos, memes and Snapchat stories, you know it’s a golden beat.
As Mother Nature continues to bless ATX with sunny, breezy and blue-skied days, we can confirm that Springtime is in full force; we have officially reached the season of bluebonnets and good vibes. As the days […]
I think we can all agree that there is something incredibly authentic about a good rock ‘n’ roll anthem. Lucky for us, Austin’s music scene is drenched with talented musicians creating epic rock tunes and spicing ATX one track at a time. Four-piece blues-rock band Gasoline Boots is a strong example–the band carries such vivacious energy that makes it hard not to passionately vibe along with them.