With all of the same old, recycled material that mainstream radio stations just love to play – to the point of unbearable suffering – people might start to wonder if pop music exists simply to annoy us. According to the Austin music scene, however, it doesn’t. In fact, pop music exists to be actively enjoyed, to be discussed, and to have a good time. Out of the many of the local groups that can attest to this statement, one indie-electronic trio, The Digital Wild, have shown us that it is completely possible to create music that’s full of life, and void of the vapid clichés that typical pop music espouses.
In the music industry, YouTube has notoriously been known as a harsh competitor of music distribution companies, and the artists themselves. It is an accepted belief that this free video streaming platform has reduced album sales and given people less of an incentive to actually purchase music. People have painted Youtube as a greedy middleman that takes content it had no part in generating and making money by distributing it. We are quick to form this one-sided opinion about the user-generated video platform, but if we take a step back, we may see that YouTube can be a surprisingly beneficial resource for artists and distributing companies if marketing is used efficiently.
After two albums launches in two years, and another project coming soon, Malik looks to be an unstoppable creative force in the Austin scene.
With his new project, titled Spectrum, Malik is aspiring to forge a new, more vulnerable, more honest version of himself. “This project is about me celebrating being secure in myself,” he says, “talking about things I’ve been afraid to talk about.”
With over 50 million subscribers, Spotify is the most popular music streaming platforms. But although Spotify has a massive listening base, it has also struggled to make a profit. To turn things around, Spotify has […]
A good playlist is essential to any productive work or study day. Sometimes it seems like the music is the only thing motivating you to keep going and work harder until you finish. It sounds […]
For those who don’t necessarily buy into the sensation of collecting records and maintaining a record player setup – because owning CDs and MP3s is just so much easier – I understand your thinking. There’s […]
It’s no secret that social media plays an important (perhaps the most important) role in modern day music discovery on the internet. Nowadays, it seems a song’s success isn’t measured by how many people simply listen to the track, but by how much traction it gets on social media. When a song makes its way to a number of humorous Instagram videos, memes and Snapchat stories, you know it’s a golden beat.