Month: December 2016

Read More streaming

How the music industry can find the balance between abundance, profitability

The music industry has found itself in a frightening situation. The immense popularity of streaming services (Spotify, Apple Music and SoundCloud) have created an unpredictable market tarnished by an inter-industry war over exclusive content as a means of acquiring customers. Streaming has quickly replaced purchasing music online, rendering CDs practically obsolete. Simultaneously, while vinyl sales were dropping slightly in the first half of 2016, there has been a resurgence of vinyl popularity among millennials.